Flash Calls:
to Bill or not to Bill

February 02 | 3 pm CET

T-o’clock

A new webcast series hosted by LANCK Telecom

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Expert speakers:

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60 minutes:

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Q&A

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Flash Calls: to Bill or not to Bill

Flash calls are a fast and cheap user verification method that profits service providers. However, they disrupt operators' SMS revenues. Operators struggle to monetize flash calls so they often block them.

1

Juniper Research predicted that global flash call volume will increase 25 times from 2022 to 2026, from 5 to 130 billion calls.
2

On average, a European Tier-1 operator could lose 450 000 USD per month unless they find a way to monetize flash calls.
3

To move forward, flash call providers and operators must find common ground and discuss the topic openly.


Key points include:

Main features, trends, and parties involved in flash calling

The operator’s dilemma: blocking vs. billing flash calls

Current flash call billing models and possible improvements

Flash call provider’s perspective vs. operator’s perspective

MEF’s impartial view of flash calls and their legal environment

Meet the Speakers

The event features presentations by experts who have various perspectives on flash calls: for, against and neutral. The episode culminates with a debate and a Q&A – your chance to get answers to burning questions.

Igor Skutsenya — HOST

FMS Project Manager & RCS Team Leader at LANCK Telecom

Igor has years of experience in the telecom industry and has worked in many sectors, including management, business development, finance & international initiatives. As an active public speaker in telecom fraud management, he has presented projects at multiple events – GCCM CIS, CC-Webinar.Live, Telecoms World, GSMA FASG, and CFCA.

“MNOs and flash call vendors will understand each other's perspective and needs. They can work it out — with the right technology and legal framework.”
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Markus Balasus — Operators’ perspective

Voice & Mobile Services Product Manager at Deutsche Telekom Global Carrier

After studying Telecommunications Engineering in Berlin in the late 1980s, Markus started his career at Deutsche Telekom. Initially working in business customer sales transiting the IP voice product management in national wholesale, he transitioned to the international wholesale business unit. Markus Balasus is busy in IP voice product management, working with VoLTE, HD Voice and now exploring Flash Calls at GSMA, MEF and so on.

“We would not offer Flash Calling as a service. We see it as a technical evolution and as an opportunity to look for monetization solutions.”
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James Williams — Balanced perspective

Director of Programmes at MEF

With 30+ years of experience in all corners of the Telecommunications industry, James lives and breathes Business Messaging, Omnichannel, Customer Journey Orchestration, Mobile Subscriber Intelligence and Monetisation. In recent years, James has traveled the world speaking on Customer Engagement and worked with both novice and seasoned entrepreneurs on scaling from an idea to a successful business. He will present balanced insights on flash calls that he gained from MEF.

“It’s clear there is a huge knowledge gap globally about the topic of A2P Flash and MEF members felt they had to step in and fill this gap.”
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Markus Balasus — Operators’ perspective

Voice & Mobile Services Product Manager at Deutsche Telekom Global Carrier

Carlos heads up Mobility Products for PCCW Global, which is an affiliate of HKT, and part of the PCCW Group. Carlos’ product team is responsible for the full life cycle management of international mobility products including IPX, Signaling, Multi Services IPX Software Defined Connection, Voice antiSIM fraud, Voice DIDs, SMS A2P hubbing, SMS A2P fraud prevention, SMS A2P traffic monetization and SMS A2P QoS assurance.

“Flash calls are an answer and a solution for the recent market evolution which saw price increases force some Brands to move away from SMS and look for properly priced alternatives for OTP validation. Flash calls are one among many solutions to address this problem.”
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FAQ

What is the format of the webcast?

The webcast is a video broadcast of our expert discussion streamed live. Additionally, a recording of current and future episodes will be available after the live streams.

Is the event free?

Yes, the event is free for anyone who has registered beforehand.

What do I get for registering?

You can attend the live stream and submit written questions to the speakers before or during the event. Following from the event, we’ll send you a recording of the live stream, the speakers’ presentations and other valuable materials. You will also automatically receive access to all of our other webcast episodes.

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How do I ask the speakers a question?

When you register, you will be able to write your question in the designated box on the registration form. You can also ask questions in the chat box during the episode live stream.

Will the speakers answer my question?

We’ll do our best to answer as many questions as possible, but due to the high volume of inquiries, we can’t guarantee for certain that the speakers will answer your questions.

Why should I trust your expertise in telecom ?

The webcast is moderated by Igor Skutsenya, FMS Project Manager & RCS Team Leader at LANCK Telecom. 

LANCK Telecom is a reputable global telco with 20+ years of outstanding performance in the industry. They offer solutions for voice and SMS traffic termination, roaming, fraud management, and a communications platform for enterprises. The company has extensive expertise in all things telecom.

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Will you try to sell me your products during the webcast?

No, we will not try to sell you our solutions or our partners' solutions. The goal of the webcast is to share knowledge and raise awareness on key industry issues that benefit enterprises. The webcast provides a general market overview of the types of products and services currently available, so that you can make informed decisions that best serve your business.