Artificially Generated
SMS Traffic:
Money for Nothing

June 6 | 3 pm CET

T-o’clock

A new webcast series hosted by LANCK Telecom

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Where business needs
meet telecom insights

If your business uses SMS to send one-time passwords (OTPs),
you are exposed to a high-risk of Artificially Generated Traffic. Watch this episode to:

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Assess your risks and understand how this fraud scheme works
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Choose the best anti-fraud tools that detect generated traffic
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Stop wasting your marketing budget on bots
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Decrease customer acquisition expenses
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Artificially Generated SMS Traffic: Money for Nothing

30-60%

of SMS traffic for some of the top brands is generated

~6%

of all SMS traffic was flagged as generated, and the percentage keeps growing

*According to our data from 2021 to 2022

Why is Artificial Traffic
Generation so prevalent?

Fraudsters use bots to generate huge volumes of application-to-person (A2P) verification SMS that deliver one-time passwords (OTPs)

A2P SMS rates are constantly increasing and attracting more and more fraudsters

Generation is used to subsidize the costs of SMS and win the traffic of top brands

Operators' SMS firewalls can’t detect this type of fraud, as it usually doesn’t reach their network

Generated traffic artificially boosts conversion rates, disguising bots as leads

What problems does it
lead to?

1

Enterprises waste their marketing budget on bots without acquiring real paying customers
2

Businesses are misled into incorrectly adjusting their marketing campaigns and product strategies
3

Enterprises lose trust in SMS services and switch to other channels such as OTTs or PIN2SPEECH

HOW WE CAN BEAT Artificial Traffic Generation

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First, it has to be detected, which is a difficult task that only a few anti-fraud tools are capable of
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AI-powered anti-fraud solutions accurately detect and block generated SMS traffic without affecting legitimate customers
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Enjoy a webcast jam-packed
with expert insights

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60-MINUTE EPISODES

Our concise and focused episodes are jam-packed with practical information
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LIVE Q&A

This is a unique opportunity to ask experts your questions
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FULL ACCESS

Receive presentations and recorded live streams
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EVERY 2 MONTHS

Fresh topics and new expert speakers every episode

Meet the Speakers

The event features presentations by experts from enterprises, operators and aggregators with a wealth of experience in dealing with Artificially Generated SMS Traffic.

Igor Skutsenya

FMS Project Manager & RCS Team Leader at LANCK Telecom

Igor has years of experience in the telecom industry and has worked in many sectors, including management, business development, finance & international initiatives.

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Uku Tomikas

Managing partner/CEO at Messente Communications

Uku is an advocate for honest entrepreneurship and an expert in telecommunications with extensive knowledge in fraud, global markets and business messaging.

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Vladimir Smal

Head of Sales & Procurement Global Messaging at LANCK Telecom

Vladimir has a profound experience in the Wholesale Telecom market, both in Voice & SMS. Over the last 14 years he has visited all major Telecom events and he is an active member of the MEF.

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Simon Nainkin

Vice President — Wholesale Messaging at Clickatell

Simon Nainkin, a highly experienced professional with a strong background in mobile messaging and Chat Commerce. He oversees the Connect messaging business and manages carrier and aggregator relationships, while actively contributing to industry advancement through speaking engagements and associations. Simon is also an active member of the MEF.

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FAQ

What is the format of the webcast?

The webcast is a video broadcast of our expert discussion streamed live. Additionally, a recording of current and future episodes will be available after the live streams.

Is the event free?

Yes, the event is free for anyone who has registered beforehand.

What do I get for registering?

You can attend the live stream and submit written questions to the speakers before or during the event. Following from the event, we’ll send you a recording of the live stream, the speakers’ presentations and other valuable materials. You will also automatically receive access to all of our other webcast episodes.

How can I register?

Simply click the “register now” button on the screen above and fill out the form.

How do I ask the speakers a question?

When you register, you will be able to write your question in the designated box on the registration form. You can also ask questions in the chat box during the episode live stream.

Will the speakers answer my question?

We’ll do our best to answer as many questions as possible, but due to the high volume of inquiries, we can’t guarantee for certain that the speakers will answer your questions.

Why should I trust your expertise in telecom ?

The webcast is moderated by Igor Skutsenya, FMS Project Manager & RCS Team Leader at LANCK Telecom. 

LANCK Telecom is a reputable global telco with 20+ years of outstanding performance in the industry. They offer solutions for voice and SMS traffic termination, roaming, fraud management, and a communications platform for enterprises. The company has extensive expertise in all things telecom.

Is my contact information secure?

We guarantee the privacy of your information. We will never collect or share it with third parties.
You can read our full privacy policy here.

Will you try to sell me your products during the webcast?

No, we will not try to sell you our solutions or our partners' solutions. The goal of the webcast is to share knowledge and raise awareness on key industry issues that benefit enterprises. The webcast provides a general market overview of the types of products and services currently available, so that you can make informed decisions that best serve your business.