The Hidden Side of
Conversions:
What You've Missed?

MAY 7 | 3 PM CET

T-o’clock

A new webcast series hosted by LANCK Telecom

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Where business needs
meet telecom insights

Telecom channels are a traditional way for brands to gain conversions. But recent changes in telecom are now affecting how enterprises can effectively grow their conversions. Watch the episode to discover key factors affecting enterprises:

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The relationship between SMS and conversions
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The influence of rising SMS prices and fraud on costs
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Alternative channels for conversion growth and dynamic
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Secrets of the conversion-price balance
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A2P SMS MARKET IS BOOMING

$30,47 BLN

Total revenue in 2022

$35,35 BLN

Projected revenue in 2025

3.0%

CAGR (2022–2025)

*According to Mobilesquared

GROWTH WITH CONSEQUENCES

In the fast-growing A2P SMS market, enterprises face increasing challenges:

SMS services are continuously growing in cost

SMS conversions are becoming more expensive for brands

More fraudsters generate fake SMS OTP requests with 0% real conversions for enterprises

WHERE IT ALL LEADS

1

Brands may shift away from SMS to alternatives like Flash Calls, RCS, OTT, Voice OTP, and more
2

Already, big names like Facebook and Google are already leaving A2P SMS for more cost-effective alternatives
3

SMS alone is no longer enough for conversions; a mix of channels is now essential

THE PATH TO ENHANCED CONVERSIONS AND
COST-EFFICIENCY

The solution is clear and compelling: Tune in to the third episode of T-o’clock and unlock the hidden knowledge you've been looking for.

  1. How to get efficient conversion-cost ratio
  2. A successful alternative channels strategy
  3. Conversion-boosting secrets that work
  4. Insightful metrics and experts’ expectations
  5. And much more!
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Enjoy a webcast jam-packed
with expert insights

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60-MINUTE EPISODES

Our concise and focused episodes are jam-packed with practical information.
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LIVE Q&A

This a unique opportunity to ask experts your questions.
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FULL ACCESS

Get presentations and recorded live streams.
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EVERY 2 MONTHS

Fresh topics and new expert speakers in every episode.

Meet the Speakers

The event features presentations by experts from enterprises, operators and aggregators with a wealth of experience in dealing with Artificially Generated SMS Traffic.

Igor Skutsenya

FMS Project Manager & RCS Team Leader at LANCK Telecom

Igor has years of experience in the telecom industry and has worked in many sectors, including management, business development, finance & international initiatives.

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Anurag Aggarwal

Chief Revenue Officer (Enterprise Business) at GMS

Anurag Aggarwal champions AI-driven communication solutions at GMS and has previously held key roles at Tata Communications and others. Recognized as ROCCO’s "Most Influential Person", he is an expert in CPaaS and messaging and also hosts the "Humans of Telecom" podcast.

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Nick Lane

Founder & Chief Insight Analyst 
at Mobilesquared Ltd

Nick Lane is Chief Messaging Officer at Mobilesquared, with 25+ years expertise in messaging and business strategy. Notable clients include Mastercard, Vodafone, Meta, and Google.

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Rob Kurver

Founding Partner at CPaaS Acceleration Alliance

Rob Kurver is a cloud communications specialist with a 25-year track record, co-founding CPaaS Acceleration Alliance and The Next Cloud. He is an analyst, business developer, sales coach, consultant, and events organizer.

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Subscribe for the episode live stream

Leave your details to get a live stream link and receive the recorded episode afterward.
Don’t miss your chance to ask experts questions and find the most effective solutions for your business.

Meet our partners

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FAQ

What is the format of the webcast?

The webcast is a video broadcast of our expert discussion streamed live. Additionally, a recording of current and future episodes will be available after the live streams.

Is the event free?

Yes, the event is free for anyone who has registered beforehand.

What do I get for registering?

You can attend the live stream and submit written questions to the speakers before or during the event. Following from the event, we’ll send you a recording of the live stream, the speakers’ presentations and other valuable materials. You will also automatically receive access to all of our other webcast episodes.

How can I register?

Simply click the “register now” button on the screen above and fill out the form.

How do I ask the speakers a question?

When you register, you will be able to write your question in the designated box on the registration form. You can also ask questions in the chat box during the episode live stream.

Will the speakers answer my question?

We’ll do our best to answer as many questions as possible, but due to the high volume of inquiries, we can’t guarantee for certain that the speakers will answer your questions.

Why should I trust your expertise in telecom ?

The webcast is moderated by Igor Skutsenya, FMS Project Manager & RCS Team Leader at LANCK Telecom. 

LANCK Telecom is a reputable global telco with 20+ years of outstanding performance in the industry. They offer solutions for voice and SMS traffic termination, roaming, fraud management, and a communications platform for enterprises. The company has extensive expertise in all things telecom.

Is my contact information secure?

We guarantee the privacy of your information. We will never collect or share it with third parties.
You can read our full privacy policy here.

Will you try to sell me your products during the webcast?

No, we will not try to sell you our solutions or our partners' solutions. The goal of the webcast is to share knowledge and raise awareness on key industry issues that benefit enterprises. The webcast provides a general market overview of the types of products and services currently available, so that you can make informed decisions that best serve your business.